(with the usual apologies for cross posting)
The Watching the Trailer website (www.watchingthetrailer.com<http://www.watchingthetrailer.com>) was established as a resource for academic discussions and work around trailers and related promotional materials.
This week, we’re pleased to present Jonathan Wroot’s work on the trailer as a branding device, in ‘The Story of Arrow Video, as Told by the Trailer for their DVDs’. This is available now via: http://www.watchingthetrailer.com/trailers-blog
Jonathan is only the most recent of our guest bloggers – you can find earlier posts from the Watching the Trailer project in our archives, including guest posts from:
- Enrica Picarelli, ‘To Catch a Dream: Fashion Film, Ad Campaign or Trailer’ http://www.watchingthetrailer.com/trailers-blog/to-catch-a-dream
- Bridget Kies, ‘Fifty Shades of Paratext: Fan Videos vs Commercial Trailers’
And once you’ve read through those, you’ll be in the mood to complete our new trailer audience survey:
If you’ve already taken part in the survey, many thanks – and tell your friends!
The Watching the Trailer team (Fred Greene, Keith M. Johnston, and Ed Vollans)
Online resources for film/TV studies may be found at ScreenSite