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March 1999, Week 1


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Leo Enticknap <[log in to unmask]>
Reply To:
Film and TV Studies Discussion List <[log in to unmask]>
Thu, 25 Feb 1999 16:34:42 +0000
TEXT/PLAIN (30 lines)
On Tue, 23 Feb 1999 15:30:37 +1100 Kate Butler <[log in to unmask]> wrote:

> Does anyone know the purpose of title changes for different markets?

No, and some of the ones they come up with seem to me devoid of any reason.
For example, RIEN NE VA PLUS (literally, "nothing more to come", a phrase used
by casino croupiers to indicate that they will accept no further bets before
spinning a roulette) was released in the UK as HE SCREWED US ALL.  DAS LEBEN
IST EINE BAUSTELLE - "Life is a Building Site" - was released as LIFE IS ALL
YOU GET.  RIEN NE VA PLUS opens with a scene in a casino.  Given that DAS LEBEN
was set on and around building sites, changing the title weakened a central
idea of the film.  Why these distributors felt the need to change the titles I
have no idea.

Leo Enticknap
Postgraduate Common Room
School of English
University of Exeter
Queen's Building, The Queen's Drive
Devon EX4 4QH
United Kingdom
email: [log in to unmask]

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