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March 2009, Week 2


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Lindsay Wong <[log in to unmask]>
Reply To:
Film and TV Studies Discussion List <[log in to unmask]>
Thu, 12 Mar 2009 14:57:18 -0700
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Dear Cinema-L:


The University of California Press is pleased to announce the publication of:

Moving Viewers: American Film and the Spectator's Experience

Carl Plantinga is Professor of Film Studies at Calvin College. He is 
the author of Rhetoric and Representation in Non-Fiction Film and the 
coeditor of Passionate Views: Film, Cognition, and Emotion.

Everyone knows the thrill of being transported by a film, but what is 
it that makes movie watching such a compelling emotional experience? 
In Moving Viewers, Carl Plantinga explores this question and the 
implications of its answer for aesthetics, the psychology of 
spectatorship, and the place of movies in culture. Through an 
in-depth discussion of mainstream Hollywood films, Plantinga 
investigates what he terms "the paradox of negative emotion" and the 
function of mainstream narratives as ritualistic fantasies. He 
describes the sensual nature of the movies and shows how film 
emotions are often elicited for rhetorical purposes. He uses 
cognitive science and philosophical aesthetics to demonstrate why 
cinema may deliver a similar emotional charge for diverse audiences.

Full information about the book, including the table of contents, is 
available online:

Lindsay Wong

Electronic Marketing Coordinator
University of California Press
Phone: 510-643-4738
Email: [log in to unmask]
UC Press Blog:

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