SCREEN-L Archives

October 2003, Week 5


Options: Use Monospaced Font
Show Text Part by Default
Show All Mail Headers

Message: [<< First] [< Prev] [Next >] [Last >>]
Topic: [<< First] [< Prev] [Next >] [Last >>]
Author: [<< First] [< Prev] [Next >] [Last >>]

Print Reply
Johnson Cathy <[log in to unmask]>
Reply To:
Film and TV Studies Discussion List <[log in to unmask]>
Wed, 29 Oct 2003 14:59:23 -0000
text/plain (104 lines)

Proposals are invited for an edited collection on the history of ITV in

ITV Culture: Fifty Years of Commercial Television, edited by Catherine
Johnson and Rob Turnock

As ITV fast approaches its 50th anniversary in September 2005, it is facing
an increasingly uncertain future. Once comprised of a consortium of regional
programme companies, ITV looks set to become a centrally owned television
monolith in a highly competitive and fragmented television market place. As
ITV stands at the crossroads of such change, it is time for a measured
assessment of its role and impact in British television, culture and
society, from its early days of competition to its continued survival in a
highly volatile media sector today. While ITV has often been overlooked in
histories of public service broadcasting, this edited collection aims to
bring together new scholarship to reassess the importance of ITV to the
history of British broadcasting.

We are inviting proposals for consideration on a range of subjects including
programming, company or production histories, and the construction of
audiences through programming and scheduling. We are particularly interested
in articles that explore ITV's complex position between commercial and
public service imperatives in relation to any of the above. It is
anticipated that this volume will include up to 12-14, 5-7,000 word
chapters, divided under three main thematic headings. It is envisaged that
each section will cover a range of topics that might include, but is not
limited to:

This could include broad overviews of particular genres or focus on specific
ITV programmes or texts:
*       The relationship between British and American programmes;
*       The development of serial television;
*       Filmed action/adventure series;
*       The development of television soap opera;
*       'Quality' drama series (e.g. Poirot, Morse);
*       Light entertainment;
*       News, current affairs, documentary;
*       Advertising.

This would examine ITV from a commercial, regulatory and production
*       The changing structure of ITV;
*       The significance and history of specific ITV companies.
*       The relationship between ITV and BBC;
*       The impact of regulation e.g. the Pilkington Report etc;
*       The effect of the growth of satellite, cable and digital;
*       Co-production between the UK and US;
*       Programme/format sales;
*       The relationship between the film industry and the ITV channels.

Audiences and Contexts:
This would include a wider range of issues, ranging from programme address,
target audiences, scheduling and discourses in circulation about ITV:
*       The changing audience profile of ITV;
*       Questions of quality and address;
*       Children's television;
*       Regional programming:
*       Television criticism;
*       Celebrities;
*       Audiences and fans for specific programmes;
*       Programme merchandising.

In addition, each of the three sections will be accompanied by an
introductory chapter written by the editors, which will draw together the
range of analysis and offer a useful overview of the debates.

The Editors:
Dr Catherine Johnson is Lecturer in Television History and Theory,
Department of Media Arts, Royal Holloway, University of London. She has
published on factual entertainment and early British television. She is also
the author of Telefantasy (forthcoming: BFI).
Rob Turnock is Lecturer in Media Theory, Bournemouth Media School,
Bournemouth University. He was post-doctoral research fellow on the AHRB
funded project Did ITV Revolutionise British Television?. He is author of
Television and Consumer Culture: Britain and the Transformation of Modernity
(forthcoming: I.B. Tauris), and Interpreting Diana: Television Audiences and
the Death of a Princess (2000: BFI).

Proposals/abstracts of between 200-300 words should be sent to the editors
by 15 December 2003.
Successful applicants will be required to provide their full papers by
September 2004. Proposals should be sent to:
Dr Catherine Johnson: e-mail:   [log in to unmask]
Rob Turnock: e-mail:   [log in to unmask]

Dr Catherine Johnson
Lecturer in Television History and Theory
Department of Media Arts
Royal Holloway, University of London
Egham, Surrey
TW20 0EX
01784 443471

To sign off Screen-L, e-mail [log in to unmask] and put SIGNOFF Screen-L
in the message.  Problems?  Contact [log in to unmask]