>Has anyone seen the Nike "Air" commercials? They consist of dynamic
>montage of athletes under extreme stress and/or pain. There are close-ups
>of grimacing faces. There's a shot of a man spewing some kind of liquid
>out of his mouth. There are track athletes falling over steples. After a
>minute of these images the screen resolves to a solid color with the Nike
>trademark and the word "Air". That's it. Why would a sports shoe
>manufacturer take this direction for advertisement? It seems like the
>marketing people Nike hired for this is made up of sports haters.
>
>        paul ryersbach
 
Really?  As an [injured, right now] recreational athlete, I find these ads
truly inspirational.
 
-- Jennifer
 
 
>
>----
>To signoff SCREEN-L, e-mail [log in to unmask] and put SIGNOFF SCREEN-L
>in the message.  Problems?  Contact [log in to unmask]
>
 
----
To signoff SCREEN-L, e-mail [log in to unmask] and put SIGNOFF SCREEN-L
in the message.  Problems?  Contact [log in to unmask]