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September 1997, Week 4


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Fred Wild <[log in to unmask]>
Reply To:
Film and TV Studies Discussion List <[log in to unmask]>
Wed, 24 Sep 1997 18:58:44 -0400
TEXT/PLAIN (49 lines)
Herman Raucher's novelized version of his screenplay for Summer of '42
(released in 1971) was a best-seller for over a year before the film was
released.  The original bookjacket did not mention that a film was in the
works even though it was the purchase of the screenplay that led to the
writing of the book.  Star Wars was certainly not the first to use this
marketing technique.  I would guess that there are instances that occur
before the seventies?.
Fredric M. Wild
Communication Dept.
Lycoming College
[log in to unmask]
On Tue, 23 Sep 1997, Nick Chapman wrote:
> At 9:55 PM -0500 8/19/97, plath3 wrote:
> >The recently released "Conspiracy Theory" was preceeded by a novel based
> >on the film, which if not a first, is at least a recent development.
> >Previously, the novel based on the film followed it.
> >
> Not sure how recent this really is.  When the original STAR WARS first came
> out, I read a pre-publication copy of the novel based on the movie BEFORE
> the opening of the movie.  In general, STAR WARS seems to represent if not
> the origin of many of the current film-commodity marketing practices then
> certainly a watershed moment in which a qualitative and quantitative shift
> in movie marketing began.
> _____________________________________________________________________
>    Nick Chapman [log in to unmask]
>    Program in American Culture, University of Michigan, Ann Arbor MI
> 48109-1027      USA
>    There can, of course, be no apolitical scholarship.  -- Chandra Talpade
> Mohanty
> _____________________________________________________________________
> ----
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