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June 1996, Week 3


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"Denise M. Slavich" <[log in to unmask]>
Reply To:
Film and TV Studies Discussion List <[log in to unmask]>
Thu, 13 Jun 1996 13:58:52 -0700
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I am a junior at UNCC.  For a summer class entitled "Script Writing" I am
researching a paper on advertising, specifically the current trends.  My
professor requires the majority of my research to be done through the
internet and that I include quotes from online interviews/responses to
my questions.  My questions are as follows:
1. Recently, there has been a trend in advertising in movie theatres
before films and in movies themselves (especially Generation X movies).
What are your views on this trend?  Are advertisers moving forward into
the past?
2. How do advertisers find inspiration for new and unique ads considering
the massive amount of advertising out there today?  Also, is it more
difficult to get the attention of a generation who are used to MTV and
"Terminator 2"?
Thank you very much for considering my questions.
Denise M. Slavich
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