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April 1996, Week 4

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Sender:
Film and TV Studies Discussion List <[log in to unmask]>
Subject:
Re: "Trailers"
From:
Dennis Bingham <[log in to unmask]>
Date:
Wed, 24 Apr 1996 10:49:30 -0500
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<v01520d03ada22a7cf21b@[204.177.1.10]>
Reply-To:
Film and TV Studies Discussion List <[log in to unmask]>
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text/plain (12 lines) 
This is not based on any formal research, but my understanding is that
"previews" are called "trailers" because back in the days of movie
palaces, lengthy film programs, and continuous performances, previews
were shown after the feature.  They "trailed" it.  Although this practice
ended in the sixties with the coming of suburban theaters and
noncontinuous showings, the term stuck.  However, my sense is that
"trailer" is an "inside" industry term; popularly, they're previews.
 
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