Two short (maybe obvious) comments
>I had noticed how some trailers looked great, but this one really >appealed
to me. It was beautifully shot
Trailers aren't shot, but are edited down from the feature. If you liked the
cinematography in a trailer, this is not a special property distinguishing
the trailer from the film. It means the film itself is shot well.
>ads are a great place to begin to admire film. All in all, I think
>everyone should consider these ads to be mini-movies in themselves.
Ads have huge budgets - sometimes as big as feature films, and for only
thirty seconds. They can afford to look good. Hopefully anyway.
(Pip Chodorov)
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