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August 1994


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Thomas La Porte <[log in to unmask]>
Reply To:
Film and TV Studies Discussion List <[log in to unmask]>
Thu, 4 Aug 1994 08:53:14 -0400
text/plain (51 lines)
This announcement has been posted to several listservs.
                   John W. Hartman Center
        for Sales, Advertising, and Marketing History
                 Special Collections Library
                       Duke University
Four or more grants of up to $750 are available to (1)
graduate students in any academic field who wish to use the
resources of the Center for research toward M.A., Ph.D., or
other postgraduate degrees, (2) faculty members working on
research projects, or (3) independent scholars working on
nonprofit projects. Funds may be used to help defray costs
of travel to Durham and local accommodations.
The major collection available at the Hartman Center at the
current time is the extensive Archives of the J. Walter
Thompson Company (JWT), the oldest advertising agency in the
U.S. and a major international agency since the 1920s. The
advertisements (1932+) and a moderate amount of agency
documentation from D'Arcy, Masius, Benton & Bowles (DMB&B)
will be available for research by autumn 1994. The Center
holds several other smaller collections relating to 19th and
20th century advertising and marketing.
REQUIREMENTS:  Awards may be used between December 1, 1994
and December 31, 1995. Graduate student applicants (1) must
be currently enrolled in a postgraduate program in any
academic department and (2) must enclose a letter of
recommendation from the student's advisor or project
director. Please address questions and requests for
application forms to:
                Thomas A. La Porte
                John W. Hartman Center for Sales,
                Advertising and Marketing History
                Special Collections Library
                Duke University
                Box 90185
                Durham, NC 27708-0185
                Phone: 919-660-5827    Fax: 919-684-2855
                E-mail: [log in to unmask]
DEADLINES:  Applications for 1994-95 awards must be received
or postmarked by October 15, 1994. Awards will be announced
by mid-November.