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August 1993


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James Allan Schamus <[log in to unmask]>
Reply To:
Film and TV Studies Discussion List <[log in to unmask]>
Thu, 26 Aug 1993 11:09:09 -0400
text/plain (19 lines)
On Wed, 25 Aug 1993 [log in to unmask] wrote:
> Date sent:  25-AUG-1993 03:01:19
> Thanks for the info on Zeitgesit Films in New York City.  I contacted them
> and am attempting to get the video for a class I'm teaching.  Interesting
> that the release date for video sales has been held back because the
> company in Canada "Necessary Illusions" didn't expect such a strong
 > response from public audiences at non-university showings.  Is there irony
> in the tight control being held on this film/video?  What does Chomskey
> have to say about it I wonder?  I know, everyone wants to make a buck -- or
> pass it.
There's actually nothing ironic in this "control" strategy at all. In
fact, the way this marketing works, the more public screenings Zeitgeist
can book, the more people like you and me will hear about the film and
want to book it in classrooms. Sure, it's about making a buck -- but it's
also about spreading the word as forcefully and powerfully as possible.
--James Schamus