For Dan Streible...somewhat of a mixed message...short list, must-
read books on a wide variety of topics.  Sounds like what would be
most helpful is an annotated bibliography on the field.  One that I
have found useful and generally agree with the annotations is:
 
Mass Media Bibliography: An Annotated Guide to Books and Journals for
Research and Reference.
 
By:  Eleanor Blum and Frances Goins Wilhoit
 
Pub: Urbana and Chicago:University of Illinois Press, 1990
 
Some personal favorites:
 
Bagdikian, B.H. (1992).  The media monopoly. (4th ed.). Boston:
Beacon Press.
 
Meyrowitz, J. (1985).  No sense of place: The impact of electronic
media on social behavior. New York: Oxford University Press.
 
Gitlin, T. (ed.). (1986). Watching television: A pantheon guide to
popular culture.  New York: Pantheon Books.
 
Lichter, S. R., Lichter, L. S., & Rothman, S. (1991).  Watching
America: What television tells us about our lives.  New York:
Prentice Hall Press.
 
Go well,  Martha
 
 
 
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