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June 2005, Week 1


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wanda bershen <[log in to unmask]>
Reply To:
Film and TV Studies Discussion List <[log in to unmask]>
Mon, 6 Jun 2005 13:01:04 -0400
text/plain (95 lines)
hi dennis

I reread the article and actually thibk a lot of it is entirely relevant
tody!  Probably people could use some updates on the tech issues -- many
places now use DVD (better than video at least) -- and oculd be encouraged
to get GOOD projection screens, good sound equipment,etc.

Also, clarifying the rights -- public performance vs bome video is always a
good idea -- general public seems to find this endlessly perplexing.

The marketing stuff could be a little updated to suggest ways of using the
Web -- email blasts, sites for their series with interesting items to
attract audiences...

The funding part is of course harder than ever -- state arts ocuncils like
to help small groups as do some state humanities councils. Local businesss
of course. 
A partnership with a cultural institution and/or educational institution is
a really big help -- sicne they can offer in-kind services for PR *
marketing , space, maybe equipment, maybe postage, xeroxc, etc. In kind can
go a long way , so any cash can be used for the things no one can contribute.

I would also suggest a planning process -- deciding who audience is, what
to show, how to market, etc,etc BEFORE -- always helps a lot when resources
are small to be lcear and efficient about what to do and how.

Finally -- in terms of your site -- probably it would be easier to read
and  use if it was divided up into things like Programming, MArketing,
Fundraising, Audience Services,etc.. All that stuff is there -- but people
don't necessarily know that.

Hope this is helpful.

all best regards

Wanda B

At 12:15 PM 6/3/05 EDT, you wrote:
>Dear friends and programmers,
>I'm sorry to bother all of you, but I have a favor to ask. We have an
>on our website, "Ideas on Running a Film Society" that we wrote almost 
>fifteen years ago when we first started Milestone. You can find it at 
>It has come to our attention this morning that technologically this article 
>is now vastly out of date, so it has to be re-written. Even the title is 
>somewhat old fashioned as many don't even screen film anymore! HOWEVER,
and this is 
>where you come in, this article started because we believe there's a need to 
>have an encompassing guide that will help the small library, college and 
>independent film societies grow since the this is the grassroots audience
for ALL 
>theaters in the nation. If they're willing to see a foreign or documentary
>in college or a local library when they're young, it is much more likely
>will go on to see more later on in life.
>SO, if any of you would like to, I would really encourage those to read it 
>and come back to me with corrections, suggestions and any additions you may 
>think of. Funny stories and good promotional ideas are especially welcome
and will 
>be credited.
>For those who are not interested, I apologize in advance. And of course, for 
>those who would like to be removed from our email list, please email me back 
>and I'll do so immediately. Thanks!
>Dennis Doros
>Milestone Film & Video
>PO Box 128
>Harrington Park, NJ 07640
>Phone: (800) 603-1104 or (201) 767-3117
>Fax: (201) 767-3035
>Email: [log in to unmask]
>For past messages, visit the Screen-L Archives:
Wanda Bershen
451 East 14 Street 8F
NYC, N.Y. 10009
tel/fax: 212-598-0224

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