On Wed, 24 Oct 2001, Mary Beltran wrote:
> Can anyone point me to where this quote originated? Was it perhaps
> from a Marilyn Monroe film? I'm also looking for other info
> pertaining to the rise of the blonde in film and popular culture in
> the 1930s, 40s, and 50s.
This phrase ("Is it true... blondes have more fun?") originated
ca1962, the brainchild of Shirley Polykoff of Foote, Cone & Belding, who
oversaw Clairol's "Blonde" campaign that began in 1955 with "Does She or
Doesn't She?" She also originated the later slogan, "If I only have one
life, let me live it as a blonde." Polykoff died in 1998, age 90 or so,
and is a legend in the American advertising industry. Her career,
outlined in a '70s autobiography, pretty much serves as a paradigm for the
rise of the blonde in American culture, at least from a marketing p-o-v.
___________________________________________________________________________
William Lafferty, PhD
Associate Professor
Department of Theatre Arts [log in to unmask]
Wright State University office: (937) 775-4581 or 3072
Dayton, Ohio 45435-0001 USA facsimile: (937) 775-3787
I have been in the scholastic profession long enough to know
that nobody enters it unless he has some very good reason
which he is anxious to conceal.
--- Augustus Fagin, Esq., PhD, in
Evelyn Waugh's *Decline and Fall*
Visit *Lake Michigan Maritime Marginalia* at
http://www.wright.edu/~william.lafferty
----
Online resources for film/TV studies may be found at ScreenSite
http://www.tcf.ua.edu/ScreenSite
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