CFP: Local Film Exhibition & Theatre Preservation
From: Jevon Truesdale [log in to unmask]  
www.swtexaspca.org
 
Call for Papers: Contemporary Landscape of the Film Exhibition Industry 
(1980-Present)& Forecasts Regarding the Next One Hundred Years 

This call for papers is for a collection of essays exploring the recent 
developments within the film exhibition industry. Since most major changes 
have typically been initiated in metropolitan areas, the example of the 
Uptown Theatre in the Uptown community of Chicago will serve as an excellent 
case study. The community, the theatre and the ongoing controversy 
surrounding its renovation (or demise) represent the crossroads of early 
movie-going standards and of contemporary movie-going trends. 
The industry's next hundred years should be very interesting; in fact, many 
question whether it can withstand another hundred years. What are your 
forecasts and what can the industry do to keep its head above water and its 
numbers "in the black?" Please feel free to suggest deviations or 
elaborations. Tangentially relevant material will also be considered. 

1. Ontological Experience of Movie-Going (Opener) 
2. Recent Trends & Industry Developments 
o How "Multi" is too "Multi?" - Invasion of the GigantiMegaCineMalls 
o Alphabet Soup - VHS, DVD & PPV: How is it Affecting the Industry? 
o Options, Luxuries & Perks: When is it too Preposterous to be Prosperous? 
§ Attracting the Affluent - The VIP Treatment 
§ Families & Children - Bringing the "Fam" 
§ Back to the Amusement Parks 
o Specialized Theatres 
o Where Have All the Art Houses Gone? 
o Das Kino, Le Cinéma & Del Cinema - What About the Ethnic/Foreign Film 
Theatres? 
o Film Festivals: A Vehicle for Special Interest Groups or a New Vertical 
Market Segment? 
o Technological Developments - Digital & Web-Based Formats 
o What Next? 
3. The Urban Environment 
o Historic Preservation Issues 
o Case Study: Uptown Theatre & Uptown Community - Chicago, Illinois 
§ What Happened to the Balaban & Katzes? 
§ Socio-Economic Implications & Ramifications
§ Gentrification Issues
§ Effects of the Community on the Business 
§ Effects of the Business on the Community 
o Transportation Issues 
o Demographic Concerns: Hispanic, Asian & Black Audiences
4. Survival Guide to Maneuvering the Expected Economic Environment 
o Guerilla Marketing Tactics: An Independent Theatre Owners Diamond in the 
Rough 
§ Fusion Marketing 
§ Vampire Marketing 
o Developing Coops: Strength in Numbers/Economics of Scale 
o Corporate Sponsorships 
o Opportunistic Demographics 

Abstracts should be sent by December 10, 2001 to: 

Jevon Truesdale
Chicago, Illinois 60625
(312) 339-3456 
Or send as an attached word document to: [log in to unmask]
 
Please click on the following hyperlink for more information: 
http://www2.h-net.msu.edu/~swpca/

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