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August 2019, Week 1


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Monika Mehta <[log in to unmask]>
Reply To:
Film and TV Studies Discussion List <[log in to unmask]>
Thu, 1 Aug 2019 20:40:53 -0400
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Dear All:

I wanted to share information about our new edited collection:

*Pop Empires: Transnational and Diasporic Flows of India and Korea (Asia
Pop!)  *by S. Heijin Lee, Monika Mehta and Robert Ji-Song Ku , University
Of Hawai'i Press, 2019

At the start of the twenty-first century challenges to the global hegemony
of U.S. culture are more apparent than ever. Two of the contenders vying
for the hearts, minds, bandwidths, and pocketbooks of the world’s consumers
of culture (principally, popular culture) are India and South Korea.
“Bollywood” and “Hallyu” are increasingly competing with “Hollywood”―either
replacing it or filling a void in places where it never held sway.

This critical multidisciplinary anthology places the mediascapes of India
(the site of Bollywood), South Korea (fountainhead of Hallyu, aka the
Korean Wave), and the United States (the site of Hollywood) in comparative
dialogue to explore the transnational flows of technology, capital, and
labor. It asks what sorts of political and economic shifts have occurred to
make India and South Korea important alternative nodes of techno-cultural
production, consumption, and contestation. By adopting comparative
perspectives and mobile methodologies and linking popular culture to the
industries that produce it as well as the industries it supports, *Pop
Empires* connects films, music, television serials, stardom, and fandom to
nation-building, diasporic identity formation, and transnational capital
and labor. Additionally, via the juxtaposition of Bollywood and Hallyu, as
not only synecdoches of national affiliation but also discursive case
studies, the contributors examine how popular culture intersects with race,
gender, and empire in relation to the global movement of peoples, goods,
and ideas.

Screen-L is sponsored by the Telecommunication & Film Dept., the
University of Alabama: