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November 2020, Week 2


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Matthew Freeman <[log in to unmask]>
Reply To:
Film and TV Studies Discussion List <[log in to unmask]>
Fri, 6 Nov 2020 09:46:11 +0000
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I am pleased to announce a number of new titles published under the banner
of the Routledge Advances in Transmedia Studies
series, which publishes research that sits at the cutting edge of today's
global cross-platform media landscape, considering emerging transmedia
applications in and across industries, cultures, arts, practices and
research methodologies. The series is especially interested in research
exploring the future possibilities of an interconnected media landscape
that looks beyond the field of media studies, broadening to include
socio-political contexts, education, experience design, mixed-reality,
journalism, the proliferation of screens, as well as art- and writing-based
dimensions to do with the role of digital platforms. New titles include
work on a theory of place-based socially engaged transmedia practice, new
methodologies and research strategies for the field of transmediality, the
future of transmedia telenovelas in Brazil, and independent transmedia
journalism in Turkey. Full details are below, as is a call for further

*Routledge Advances in Transmedia Studies*

*Series Editor: Matthew Freeman*

*The Revolution of Transmedia Storytelling through Place: Pervasive,
Ambient and Situated
*By Donna Hancox*
This book proposes that the theory and practice of transmedia storytelling
must be re-considered from a social impact and community development
perspective, and that time has come for a rigorous critique of the limited
ways in which it has been commonly represented. This book asserts that the
futures of transmedia storytelling for social impact or change are deeply
tied to understandings of place grounded in human geography. Through a
series of case studies of projects which challenge the status quo of
transmedia, this book explores the elements of transmedia that can be used
to amplify under-represented voices and make stories that signal a more
inclusive and sustainable future.

*Theory, Development and Strategy in Transmedia Storytelling
*By Renira Rampazzo Gambarato, Geane Carvalho Alzamora and Lorena Tárcia*
This book explores transmedia dynamics in various facets of fiction and
nonfiction transmedia studies. Moving beyond the presentation/definition of
transmediality as a field of study, the authors examine novel advancements
in the theory, methodological development, and strategic planning of
transmedia storytelling. Drawing upon a theoretical foundation grounded in
Peircean semiotics and reflected in the methodological approaches to
fiction and nonfiction transmedia projects, the chapters delve into diverse
case studies, such as The Handmaid’s Tale and mega sporting events like the
Olympics and FIFA World Cup, that illustrate the applications of our own
methods and the implications of the logic behind transmedia dynamics.

*Telenovelas and Transformation: Saving Brazil’s Television Industry
Rosane Svartman*
This book investigates how telenovelas may be the key to the future of
Brazilian television and how this content can survive in an interconnected
media landscape. Recognised telenovela writer and scholar Rosane Svartman
considers the particular characteristics of the telenovela format – number
of episodes, melodrama influence, and influence of the audience on future
writing – to explore how these can be preserved on multimedia platforms,
and the challenges this change may present. Merging empirical practices and
theory, this book will be of great interest to scholars and students of
transmedia storytelling, television studies, and Latin American media, as
well as professionals working in these areas.

*Transmediality in Independent Journalism: The Turkish Case
Dilek Gürsoy*
Transmediality in Independent Journalism investigates mainstream journalism
and its escape routes to independence through transmedia strategies. Within
the scope of the latest debates in Turkey, the author argues that the
function of transmediality in Turkish journalism is gradually shifting from
being only a commercial entity to becoming a political system for social
change, a survival mechanism for independent journalists to reach out to
diverse audiences, and gain back the public trust. Looking beyond the case
of Turkey, this study will be an important addition to the literature on
rethinking journalistic form and practice, teaching transmedia strategies,
and social communication.

*Call For Proposals:*
The series is continuing to accept proposals for consideration. Further
information about the series is available online
and please direct proposals or questions to *Dr Matthew Freeman* (
[log in to unmask]) in the first instance.

*Dr Matthew Freeman, FHEA*
*Reader in Multiplatform Media*
*Unit of Assessment Leader, **Communication, Cultural and Media Studies*
*Co-Director, The Centre for Media Research
*Film and Media Subject Lead**, SWW AHRC DTP <>*

The School of Creative Industries
Bath Spa University
Newton Park, Bath, BA2 9BN

*Telephone:* +44 (0)1225 876708
*Staff Profile:*

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