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Why is it projects must be so non-objective as to have to "find" something?
 No wonder our society is so judgemental.  Well if you must "find" something,
try investigating the magic bullet theory as pertains to mass media.  It
states that the viewing audiences perceive everything uniformly.  Also the
Payne Fund studies investigae the effect of film on children.  Also try
anyhting relating to the agenda setting function of the press.  That may give
you some good leads.