Alan Bell comments:
"Now, I suppose trailers are being cut before the movie is finished, or at
least while it's being fine tuned. Still, I don't recall seeing this
before, certainly not twice in two or three months. Perhaps this is simply
a reflection of shortened deadlines?
As I say, I don't expect any theses on the ethics of this to be written. I
promise not to lose a wink of sleep over it. Still, is anyone else the
slightest bit bothered by this trend?"
Production might have something to do with it, but I think altered dialogue
is more of a marketing ploy. The added dialogue to the MEN IN BLACK scene,
for example, is clever and helps to sell the film. The question is whether
one expects the exact same scenes and dialogue to appear in the film. But
trailers have often been rather disingenuous in their editing techniques--
suggesting causal links that don't exist, for example--and this seems to
be a continuation of the same device.
But I'm sure there are those with hands-on experience who can describe the
process more fully.
Don Larsson, Mankato State U (MN)
Screen-L is sponsored by the Telecommunication & Film Dept., the
University of Alabama.