Media and Communication in the New Global Economy:

A Conference in Honor of Herbert I. Schiller

organized by Ellen Seiter and Yuezhi Zhao

University of California, San Diego
October 2-3, 1999


For complete information see:
        http://communication.ucsd.edu/schiller.html

This conference brings together leading senior scholars for one weekend
(October 2-3, 1999) at UCSD to discuss, in dialogue with UCSD faculty,
alumni and graduate students, the complex issues involved in the
contemporary political economy of communications media.

At the heart of the economic restructuring of the last two decades is
the transformation of the world's electronic information infrastructure
into a network capable of flinging signals -- including voices, images,
videos, and data to the far ends of the earth. These changes have
affected those fortunate enough to own a computer and have access to the
Internet in dramatic ways and profoundly changed the forms and
structures of media production. Somewhat less widely reported by the
press, however, are the ways that these changes in communication
infrastructures have affected everything from production scheduling and
product engineering to accounting, advertising, banking, and training.
The drive behind these changes has produced a worldwide shift in
communication policy from public service policies to market driven
tenets. Speakers addressing these topics will be encouraged to present
policy position papers, present research on the social impacts of new
media technologies, or analyze the political economics of the converging
entertainment, computer, telecommunications industries.

Saturday, October 2
9:00am  Introduction / Welcome
9:30am  Video celebration: DeeDee Halleck
10:00am Stuart Ewen
   Pictures In Our Heads: Public Relations and the Cult of the Image"
   response: Paula Chakravartty
11:00am Oscar Gandy
   "Identity and Identification in Cyberspace"
   response: Jane Rhodes
12:00pm Lunch
1:00pm  Eileen Meehan
   "Divergent Convergence:  A "New Age" in Technology?"
   response: Dan Hallin
2:00pm  Vincent Mosco
   "Post-Industrial Cities: Understanding the Global in the Local"
   response: Yuezhi Zhao
3:00pm  Janet Wasko
   "Thinking About Convergence and Analyzing Disney"
   response:  Zeinabu Davis
4:00pm Bram Djikstra
        "Art as Politics: Managing Aesthetics in the Age of Global
Marketing"
     response: DeeDee Halleck
6:00pm  Dinner - The Lodge at Torrey Pines

Sunday, October 3
9:00am
        Kaarle Nordenstreng
    "What Should Media Do in Democracy?"
      response: Michael Schudson
10:00am George Gerbner
   "Space to Act and Reason to Hope"
   response:  Robert Horwitz
11:00am Closing remarks:  Tributes to Herbert I. Schiller

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Online resources for film/TV studies may be found at ScreenSite
http://www.tcf.ua.edu/ScreenSite