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July 2006, Week 1

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From:
Jeremy Butler <[log in to unmask]>
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Date:
Sat, 1 Jul 2006 06:37:28 -0500
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---------- Forwarded message ----------
From: Kim Klausner <[log in to unmask]>
Date: Jun 30, 2006 11:37 AM

 *UCSF Legacy Tobacco Documents Library Adds Multimedia Collection; Many
Titles Viewable Online *



The University of California, San Francisco (UCSF) Library  Center for
Knowledge Management is pleased to announce the latest addition to the Legacy
Tobacco Documents Library
<http://legacy.library.ucsf.edu/index.html>(LTDL): The Multimedia
Collection.



LTDL currently holds more than 7 million tobacco industry documents related
to advertising, manufacturing, marketing, sales, and scientific research of
tobacco products. Users of the LTDL website now have access to descriptive
information on more than 5,000 tobacco industry video and audio tapes
through the new *Multimedia
Collection.<http://legacy.library.ucsf.edu/mm_about.html>
***



Funded by a grant from the California Tobacco Related Disease Research
Program (TRDRP), UCSF Library staff collected multimedia materials housed at
the Minnesota Tobacco Documents
Depository<http://www.cdc.gov/tobacco/industrydocs/about.htm#minnesota>,
added new searchable fields, and enhanced existing information.  The term
'genre,*'* for example, is used to identify tapes of corporate meetings,
focus groups, hearings, or commercials, among other categories.  In addition
to improving descriptive information, staff will preserve almost 700 tapes
at UCSF for future generations.



Through a cooperative venture, many of the tapes are viewable through
the *Internet
Archive <http://www.archive.org/details/tobaccoarchives>* (IA) either
through a search within LTDL or directly through the IA.   By the end of the
year all of the tapes acquired by UCSF will be available online.



LTDL's Multimedia Collection will interest tobacco control activists,
academic scholars researching tobacco issues, public policy experts,
filmmakers, journalists, and others concerned with corporate responsibility,
multinational corporations, tobacco industry history, public relations,
advertising, television, marketing research, popular culture, and mass
media.



Kim Klausner

Project Archivist

Library and Center for Knowledge Management

University of California, San Francisco

530 Parnassus Avenue

San Francisco, CA 94143-0840

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