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July 2013, Week 2


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Cory Barker <[log in to unmask]>
Reply To:
Film and TV Studies Discussion List <[log in to unmask]>
Fri, 12 Jul 2013 15:58:24 -0400
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Call for Proposals
Society for Cinema and Media Studies (SCMS)
March 19-23, 2014 in Seattle

*Television Networks and Brand Identity*

From FX’s recent creation of the spin-off channel FXX, to G4’s shift to The
Esquire Network, to the more minor rebrands for AMC and the Style Network,
brand identity is seemingly more integral than ever in the television
industry. Yet, brand identity as a concept carries numerous meanings—Is it
an advertising campaign, an internal programming strategy, a critical
perception, or some combination of all three?—and is still underrepresented
in contemporary television and media studies scholarship. This panel seeks
to highlight the importance of branding in today’s television landscape,
the diverse ways in which networks define themselves through branding, and
the multitude of approaches scholars can take in their analysis of brands.

Paper topics may include but are not limited to:
--Case studies of contemporary network brand campaigns, including aesthetic
examination of particular advertisements and TV spots
--Considerations of how networks attempt to appeal to different minority
groups and audience segments
--Investigations into how individual series create, alter, or reflect
pillars of a network’s broader brand identity
--Contextual and discourse analysis of the impact of critical or fan
reception on the development of a network brand identity
--Comparative analysis between a network/channel’s shifts in brand identity
over time, or how separate network brands fit within a larger media
--Historical work on older, previous conceptualizations of network identity

Please submit an abstract of 250-300 words and a brief bio to Amanda Keeler
([log in to unmask]) and Cory Barker ([log in to unmask]) by
August 1. Decisions will be sent out by August 15.

Cory Barker
Graduate Student
Department of Communication and Culture
Indiana University
(765) 499-0080
[log in to unmask]

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