Hi everyone, Please feel free to pass along to all potentially interested folk: MC&S Calls for Papers on Advertising and Communication Theory "Mass Communication & Society" (formerly "Mass Comm Review"), the official journal of the Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication, invites scholars of all theoretical and research perspectives to submit papers for publication in either of two peer-reviewed special issues, one focusing on advertising and the other on theory. Matthew P. McAllister, associate professor of communication studies at Virginia Tech, and Sharon R. Mazzarella, associate professor of television-radio at Ithaca College, are editing the special issue on advertising, which is titled "Advertising and Consumer Culture" and is scheduled to be published in summer (July) 2000. This special issue will explore from a critical perspective advertising as a social institution and a symbolic system. Articles may examine any aspect of advertising and consumer culture, including (1) advertising and new communication technologies; (2) advertisements as texts; (3) advertising and consumer ideology; (4) advertising to specialized audiences; (5) global advertising and marketing; and (6) the effect of advertising upon media content. Submissions may be interdisciplinary in approach. The special issue on theory, titled "Communication Theory and the 21st Century," will be published in winter (January) 2000 and will be edited by current MC&S Editor David Demers, assistant professor of communication at Washington State University. This special issue, to be published in winter 2000, will focus on the role, function and consequences of theory in communication research. Especially encouraged are papers and essays that (1) examine the history of communication theory from a broad perspective, (2) review disparate theoretical perspectives and approaches with the aim of theoretical integration; (3) examine the philosophy of science assumptions underlying various communication theories and approaches, (4) critique specific theories or paradigms with the aim of theoretical synthesis, and (5) speculate about the future direction of theory in communication research. Submissions for both special issues should be no longer than 30 pages total, should follow APA style, and must be received no later than June 1, 1999. For the special advertising issue, four copies should be sent to Professor Matthew P. McAllister, Department of Communication Studies, Virginia Tech, Blacksburg, VA 24061-0311; 540-231-9830 (office); 540-231-9817 (fax); < [log in to unmask]>. For the special theory issue, five copies should be sent to Professor David Demers, Edward R. Murrow School of Communication, Washington State University, Pullman, Washington 99164-2520; 509-335-5608 (office); 509-335-1555 (fax); <[log in to unmask]>. Matt McAllister e-mail: [log in to unmask] Department of Communication Studies, Virginia Tech Blacksburg, VA 24061-0311 USA ph: 540-231-9830 fax: 540-231-9817 Department of Communication Studies at Virginia Tech Seminar Series: http://www.comm.vt.edu/seminar/default.html Popular Communication Division of ICA: http://www.comm.vt.edu/icapopcomm/ ---- Online resources for film/TV studies may be found at ScreenSite http://www.tcf.ua.edu/screensite