Leo Enticknap wrote: > None of the publicity material for "The Sweet Hereafter" mentioned Egoyan's > nomination, nor did > the occasion of its nomination prompt any more aggressive marketing on the part > of its > distributor. I would guess that the reason is that the kind of patron who comes > to see an Egoyan > film couldn't give a four-x about the Oscars. For the kind of patron who comes > to "Titanic", they > indicate that the film has something special to offer. > I agree entirely that the Oscars are about making money but according to a story in the Toronto Globe and Mail newspaper published prior to the awards, Egoyan's distributor spent over $750,000 in additional advertising following the nomination--an unusually high amount for a small budget Canadian film. This advertising was largely aimed at academy voting members and, according to the story, went a long way in increasing the film's popularity among the Beverly Hills country club milieu. What was it Adorno said about art being the ultimate commodity? Darrell Varga York University ---- Online resources for film/TV studies may be found at ScreenSite http://www.tcf.ua.edu/screensite