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In reference to television distribution..as far as what I know, the journals,
Electronic Media, and Broadcasting are excelllent sources for up to date
information and research.   You have quite a few options with independently
produced programming, such as getting local stations to air the show, or
going to the cable networks, or seeking syndication, or even the tv networks
themselves!!!  I hear though that it is easier to approach cable or
independent stations. Usually shows are projected in reference to Neilsen
ratings.  I hope that this info helped
 
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University of Alabama.