For me, the statement, "the medium is the message" has always been a
modification because the first book by McLuhan that I ever read was
entitled, THE MEDIUM IS THE MASSAGE by McLuhan and Quentin Fiore.  If you
have not seen this (experienced it?) then it may be worth checking out.
 
brian
 
======================================
brian k aurand
comparative literature
university of maryland at college park
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301-405-2853
OFFICE HOURS: Tues. 12:30-1:30
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On Thu, 6 Mar 1997, Sue Roberts wrote:
 
> I can remember reading that McLuhan himself qualifies this oft-cited quote in
 a
>  way
> which undermines its commonly accepted meaning, but I can't remember where.
 Can
> anyone help me out please?
> Sue Roberts
> Lecturer in Media Studies
> Institute of Early Childhood
> Macquarie University
> North Ryde
> Sydney NSW 2109
> Australia
> tel: 61 2 850 9873
> fax: 61 2 850 9890
> email: [log in to unmask]
>
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