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don't overlook the recent series of bud-lite ads [or is it miller lite?] in
which one tough guy says to another--his father or brother i think--"i love
you, man" but only as a ploy to get a can o' beer . . . so clearly this is
already doubly ironized, and comes pre-packaged in multiple quotation
marks . . . still it deserves a place, i suspect
 
mike frank
 
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