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This may interest those screen-l'er who feel they could do
good radio creative, if only they understood how the radio
advertising industry worked.
 
"Radio-Media" is a weekly email-delivered newsletter covering
the ad-agency media planning for, and the buying and selling
of, radio advertising.  No tech, talent or programming issues
are covered.  "Radio-Media" is fully moderated and edited,
and arrives in your email box every Monday morning.  "Radio-
Media" currently has 940 subscribers, and it is free.
 
The table of contents of a past issue appears below.  To sub-
scribe, send "Subscribe" to:  [log in to unmask]
 
"Radio-Media" is now also available by fax.  The faxed ver-
sion is 9 pages, every Monday, and it has more of a printed
newsletter look than the email version is capable of having.
The faxed version is $25 for a six month subscription in the
United States.  Rates outside the U.S. will vary by country.
To obtain the rate in your country, send a note stating your
country, and your fax number, to the above email address.
To begin your faxed "Radio-Media" subscription in the United
States, send your $25 payment, AND your fax number, to:
 
Bryan Farrish
Radio-Media Editor
P.O. Box 2501
Los Angeles, CA  90078
 
Regards,
Bryan
 
 
                      RADIO-MEDIA
                 (c)1996 Wriite Radio
 
                       11-18-96
 
 
 
                     Planning/Misc.
                      ------------
 
    Interview with media planner/researcher Abbott Wool
       Peter Kern's response to issues in Radio-Media
 
 
                         Buying
                      ------------
                         ******
 
 
                         Selling
                      -------------
 
        Response to Jose Pino.........Rob Hemming
     Interview with Barb Salz of Instad Broadcasting
   Interview with Jeff Cohen of the World Radio Network
 
 
                           (end)
 
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