My name is Benjamin Dodson and I am a senior at the University of North Texas. I am writing two research papers this semester on related topics. One is on the differences in marketing independent films and mainstream studio films, and the other is on the importance of television advertising to film marketing. There seems to be very little written on these topics from an academic perspective. I believe the importance of the business aspects of filmmaking in shaping the final product cannot be underestimated. Indeed, in the US, marketing often dictates what we see. I would appreciate any sources or general thoughts on the subjects. I will be happy to share my findings with those of you who are interested. If you prefer, respond to me directly at [log in to unmask] Thank you very much, Benjamin Dodson ---- To signoff SCREEN-L, e-mail [log in to unmask] and put SIGNOFF SCREEN-L in the message. Problems? Contact [log in to unmask]