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                  NATIONAL ASSOCIATION OF BROADCASTERS
                                                GRANTS FOR
                                RESEARCH IN BROADCASTING
 
                                    **GRANTS UP TO $5,000**
 
PURPOSE: The intent of this program is to stimulate interest in
broadcast research, especially research on economic, business, social
or policy issues of importance to the US commercial broadcast
industry. The goal is to make high quality academic research
available to industry practitioners as well as other academics.
 
AREAS FOR INVESTIGATION: Lately, broadcast managers are being
impelled to place a heightened emphasis on economic issues.For
academic researchers who hope to have an impact on the industry the
agenda is not simply the relationship between broadcasting and the
public, but also competitive and efficient industry structures and
practices.
 
Topics may include any of a variety of broadcasting issues. PROPOSALS
DEALING WITH CABLE, INSTRUCTIONAL, AND PUBLIC
RADIO AND TV ARE SPECIFICALLY EXCLUDED. Here are some titles
that typify the kinds of researchable issues most frequently raised
in discussions among broadcast managers:
 
- Impact of new ownership regulations
- Internet users and content providers
- Provisions and effectiveness of local news programs
- Audience research gathering techniques meeting new technological
  challenges
- Effects of new yechnologies
- Defining patterns of TV viewing
- Channel loyalty
- Effectiveness of commercials
- Etc......
 
EVALUATION: An independent committee will judge each proposal in
terms of the following criteria:
I. Problem Conceptualization
II. Research Technique
III. Contribution to the field
IV. Clarity and thoroughness
 
ELIGIBILITY: The competition is open to all academic personnel.
Graduate students and senior undergraduates are invited to submit
proposals.
 
AWARDS: Individual awards will be made in amounts not to exceed
$5,000.
 
DATES: Proposals must be received no later than January 31, 1997.
Winners of the Research Grants will be notified by April 11, 1997.
 
FOR APPLICATION FORMS, WRITE TO:
Dr. Mark R. Fratrik, Vice President/Economist
Research and Planning
National Association of Broadcasters
1771 N Street, N.W.
Washington, D.C. 20036-2891
(202) 429-5389
 
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TCF Dept/University of Alabama
 
"...but the Butthole Surfers
 Always said it's better to regret
 Something you did
 Than something you didn't do..."
 
         -Red Hot Chili Peppers
 
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