I submitted this yesterday. It was approved it seems, but I got a rejection notice and the request to re-submit. You might want to look at -Consumer Culture and TV Programming- by Robin Anderson (Westview Press). To quote part of the back cover enconmium: "The evaporation of the boundary between advertising and programming content . . . ." Just got the book. so can't tell you much more, but seems relevant to your inquiry. Gordon Peffer Dawson College Montreal [log in to unmask] ---- To signoff SCREEN-L, e-mail [log in to unmask] and put SIGNOFF SCREEN-L in the message. Problems? Contact [log in to unmask]