Hi,
what about James B. Twitchell, AdCult USA (Columbia UP). If you happen to know
 it,
what do you think of it?He sees Advertising as a far-reaching phenomenon
pervading our culture rather than as a certain type of text to be
analysed by semiotics/structuralism. Not exactly new..
Also, ther is a paper by Martin Esslin (in Newcomb,H.) on the
Aristotelian mode in ads. Here is a connection to an extra-ad-realm,
but then, he is a Lit.Crit. and largely untouched by
post-seventies-theory.
I hope this helps.
Dr. Eckart Voigts-Virchow
Institut fuer Anglistik & Amerikanistik
Justus-Liebig-Universitaet Giessen
Otto-Behaghel-Str. 10B
D-35394 GIESSEN
Tel 06 41  - 702 - 55 55
Fax 06 41 - 702 - 38 11
Tel/Priv 0 64 03 - 6 83 82
e-mail: [log in to unmask]
 
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