On Tue, 3 Sep 1996 14:54:17 -0500 Matt McAllister said:
 
>So my question is: does anyone know of examples of advertising criticism
>that interpreted TV ads in the context of the program that surrounded the
>ads?  Where the critic did not separate the two discourses, but rather saw
>them as part of the same meaning system in his/her analysis?
 
You might search out Maurice Yacowar's "Ronnie Hawkins - The Hawk and
Friends:  Implicit and Explicit Structures in a Canadian TV Documentary,"
in Words and Moving Images, ed. William C. Wees and Michael Dorland
(Montreal:  Mediatexte, 1984), 181-90.
 
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