In message <[log in to unmask]> [log in to unmask] writes: > > Has anyone seen the Nike "Air" commercials? They consist of dynamic > montage of athletes under extreme stress and/or pain. There are close-ups > of grimacing faces. There's a shot of a man spewing some kind of liquid > out of his mouth. There are track athletes falling over steples. After a > minute of these images the screen resolves to a solid color with the Nike > trademark and the word "Air". That's it. Why would a sports shoe > manufacturer take this direction for advertisement? It seems like the > marketing people Nike hired for this is made up of sports haters. > > paul ryersbach > From your description (not showing in the UK) it would appear to be a machismo statement of extreme effort and extreme stress bringing status. And as for sport hating...top level competitive sport *is* about controlling your body through pain, trauma and extreme limits. Blood, sweat and tears. -- Morgan ---- To signoff SCREEN-L, e-mail [log in to unmask] and put SIGNOFF SCREEN-L in the message. Problems? Contact [log in to unmask]