Denise Slavin writes: [1. Recently, there has been a trend in advertising in movie theatres before films and in movies themselves (especially Generation X movies). What are your views on this trend? Are advertisers moving forward into the past?] As a moviegoer, I find ads before and in movies deeply offensive, and boo loudly (before the movie starts). I resent a culture in which my only role is as consumer, someone to be sold to at any possible moment. Chris Raymond ---- To signoff SCREEN-L, e-mail [log in to unmask] and put SIGNOFF SCREEN-L in the message. Problems? Contact [log in to unmask]