There's a really interesting design oriented article in the most
recent issue of FILMMAKER (the one with Andy Warhol on the cover)
which discusses movie posters you might want to check out.
Advertising via trailers... that's dependant upon the actual film
content.  Accomodation of their target audience-- (like Gen Xers
ughphrase) think about the visual effects industry, music usage, and
the growing number of film-web sites.
Mira Chang
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