>Does anyone know of any references or have any personal >knowledge of the
>extent and type of market research that major studios >conduct prior to
>release?  How much does a studio know about the potential >success of a new
>film?  About competitors' upcoming releases?  How do they >use this
>information (presumably for release timing)?  How confident >are they in
>their forecasts?  How accurate?
>Bob Krider
>Dept of Marketing
>Hong Kong University of Science and Technology
This question was posed last month and I'm very interested in the responses,
since I'm researching the field of film distribution.  If there were any
responses, can you please re-post them or e-mail them to [log in to unmask]
Thank you.
Tyriek Ettrick
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