The next Industry Event at the Australian Film TV & Radio School is going to look at the relationship between the 'word', the 'idea' and visual representation - with particular reference to popular visual culture. The premise to be tested is this: WHY ISN'T TELEVISION GENERALLY PERCEIVED TO BE AN APPROPRIATE VEHICLE FOR IDEAS? Why are the realms of the written (published) or spoken (radio) word seen to be the more obvious, comfortable places for ideas? Think of popular culture & you get - TV, cinema, comix, pornography (if visual; erotica if written). It feels as if unless the word is a 'womanword' like gossip, babble, chatter etc etc, the word is valued more highly than the visual. Compare the televisual treatment of news and current affairs; e.g. CNN vs Australian Broadcasting Corporation's News Radio. Is this because western European culture has always been very wedded to the notion of the visual, in fact, as Plato's Cave points out, a PICTURE IS only a picture and NOT THE REAL THING. And what are the implications of this for Australia, with an indigenous culture that has no history of the written word, but with a strong tradition of oral and visual representation. I would think my first port of call would be Walter Benjamin - to explore the differences between writing & visual literacy & what the implications of this are for social & political questions about seeing and thinking. But where to next?????? ANY ASSISTANCE TO POINT US IN APPROPRIATE DIRECTIONS FOR READING/ UNDERSTANDING would be greatly appreciated. Neil Pollock Library Manager on behalf of Jane Mills Head of Screen Studies AFTRS ---- To signoff SCREEN-L, e-mail [log in to unmask] and put SIGNOFF SCREEN-L in the message. Problems? Contact [log in to unmask]