Last year Ellen Seiter published a book on advertising and children's
television title just slipped my mind.
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information that any teacher may have on the manner in which film studios
and television production companies promote and market their presentations
through advertising and the agency of toys and competitions.
eg. Ninja Turtles films were promoted with toys, & competitions;  books and
films based on each other are marketed in particuar ways;  some sporting
leagues are marketed through cards, etc.