----------------------------Original message---------------------------- About the relationship between movies and advertising: There's a brand spankin' new book about advertising that touches on the links between the two industries: Michael F. Jacobson and Laurie Ann Mazur, _Marketing Madness [A Survival Guide for a Consumer Society]_, Boulder, CO: Westview Press, 1995. I'd also recommend Janet Wasko, M. Phillips and C. Purdie, "Hollywood meets Madison Avenue: the commercialization of US films," _Media, Culture and Society_, 15, 1993, pp. 271-293. And Eileen Meehan, "'Holy commodity fetish, Batman!: The political economy of a commercial intertext," In R. E. Pearson and W. Urrichio (Eds.), _The Many Lives of the Batman: Critical Approaches to a Superhero and his Media_ (pp. 47-65). New York: Routledge. Also, I believe the book mentioned by a previous post was Ellen Seiter, _Sold Separately: Parents and Children in Consumer Culture_, New Brunswick, NJ: Rutgers U Press, 1993. Hope these help! Matt McAllister Department of Communication Studies, Virginia Tech Blacksburg, VA 24061-0311 e-mail: [log in to unmask] ph: 703-231-9830