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VIDEO PUBLISHING
Marketing Your Big Idea
 
This full day seminar will be presented for the ITVA in Knoxville, TN on
Saturday, April 22nd, (please call Joanne Woods (615) 637-1010) and in London
for the Independent Film Workshop on May 20 (please call Elliot Grove
011-44-171-437-3991.  (Check out our home page below for more information.)
 Thank you.
 
with Michael Wiese
 
Introduction
 
I.  DRAWING BACK THE BOW--The Big Picture
*  Developing a Mission Statement
*  Long Term Planning
*  Working Your Circle of Influence
  *  Programming is a Marketing Decision
 
II. DEVELOPING THE CONCEPT
*  Program Development
*  Who is the Audience?
*  Resources Available
*  Promotable Elements
*  Line Extensions
 
III.  CREATIVE FINANCING: Shaking the Money Tree
  *  Finding Investors
*  Co-Production Partners
*  Home Video Suppliers
*  Corporate Sponsors
*  Designing for Maximum Revenue Streams
*  Deferrals
 
IV.  DEALS, PROFIT SHARING, NEGOTIATING
  *  Money Finders & Brokers
  *  Celebrity Talent
  *  Investors
  *  Deferments
  *  Creative Partners
  *  Limited Partnerships
 
V.  MARKETING
  *  Marketing Your Project & Yourself
  *  Packaging Case Studies
  *  Selling to Different Audiences
  *  Direct Mail
  *  Direct Response Television
*  Marketing Case Studies
 Shirley MacLaine's Inner Workout
 Dolphin
 Hardware Wars
 The Beach Boys
 Healing Sexual Abuse
 Diet for a New America
 The McDougall Program
 
VI.  THE ART OF SPINNING PLATES
 
VII. MANIFESTATION: Creating Something from Nothing