----------------------------Original message---------------------------- > You say Schiller's model is based on "the crudest conception of audien- ces. Indeed, Schiller may be (he is) a "dependista", but who did research to prove the contrary ? Of course, I know the theory of "a more balanced television flow", some even talk about reverse media imperialism referring to the exports of mexican and brazilian telenovelas. I also know that worldwide people prefer national programs to imported products. Where do I find the results of reception research in Latin America ? Some scholars argue the telenovela is a latinised copy of US-series. What does the telenovela mean to the brazilian viewer, to the mexicans, ... and what does "Melrose Place" mean to them. > ----------------------------Original message---------------------------- > The first thing I'd suggest is expanding your theoretical base beyond > Schiller's "classical" cultural imperialism/media imperialism model, > which I find reductive and paternalistic, with only the crudest > conception of audiences and patterns of reception (i.e., it's pretty much > the post-Frankfurt School mass culture picture of viewers as drooling, > passive slaves of the culture industry). > > As a corrective, a good place to start is John Tomlinson, Cultural > Imperialism (Baltimore: Johns Hopkins UP, @1992). And there has been > some publication on telenovelas in English-language journals--somebody > want to post specific citations? > > Steve Fore > U of N Texas > [log in to unmask] > -- [log in to unmask] (COPPENS ANNE) Student Communicatiewetenschappen Vrije Universiteit Brussel