Author:  [log in to unmask]
Date:    12/17/94 9:39 AM
 
[Editor's note:  This message was submitted to SCREEN-L by the "Author" noted
above, and not by Jeremy Butler ([log in to unmask]).]
 
We publish many professional books about the film and video industries.  FILM
& VIDEO MARKETING has much of the information that you desire including a
very thorough case history of "Dirty Dancing" which you may find useful.  You
may contact Lori Copeland at 1-800-379-8808 or 818 379-8799 if you'd like to
obtain a copy.
 
FILM & VIDEO MARKETING
by Michael Wiese
$18.95, 512 pp., 77 illus., ISBN 0-941188-05-1
 
Secrets of marketing you can use today! This insiders' book  shares industry
marketing
techniques you can use with investors, exhibitors, audiences, distributors,
home video suppliers, wholesalers, and retailers. You can't afford not to
read this book.