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><<Can anybody suggest why so many recent television commercials are
>being shot and shown in a letterbox format?>>
 
Someone suggest it was because they were doing it to also use them in movie
theatres or as a "warm-up" for HDTV. Most commercials are shot on film then
transferred to video (for the editing I believe). And just because it's
shot with that aspect ratio doesn't mean they have to keep it in that
aspect ratio. Remember that most movies transferred to video are not in a
letterboxed format.
 
I think its just another trick in the bag to catch your eye or evoke some mood.
 
Curtis
 
 
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