On Sat, 28 May 1994 11:18:00 CDT Chad Dell said: >My suspicion is that as the US media/film conglomerates all become more fully >vertically integrated and self-contained, the whole issue of the vertical >integration of the industry will finally be revisited by the Justice >Department. > >At minimum, as media scholars, we live in interesting times. And it makes the >teaching of intro media courses increasingly challenging. Part of the challenge is both theoretical and factual. The anti-trust actions against the major studios started in 1921 and were not resolved until two Supreme Court judgements and subsequent consent decrees. The basic argument was that the organization of the industry under MPPA was anti-competitive in fairly simply fashion. By owning theatres the studios were able to restrict access to the market by independent producers except those who has something to contribute to the overall system. Samuel Goldwyn, David Selznick, and Twentieth Century-Fox all produced reliable product that could fill out double bills and sometimes play at the top of the bill -- to the profit, ultimately, of the major firms owning theaters. Independent theaters were however were limited from the market, they could not easily get product they could show profitably. The older system was simply straight line: film factory => distribution => exhibition. The film studios, e.g., did not own any substantial broadcasting interest which was the only competitive mass entertainment medium. Today's situation is much more complex. The multiple outlets for product open the market in ways that were inconceivable fifty years ago. The economic structral situation complicates any attempt to analyze economic integration in simple terms. Chad alludes to Murdock and World Communication without noting that Murdock has global interests in publishing (News Corp.) and overseas cable and DBS distribution. ------------------------------------------------------------------- Cal Pryluck, Radio-Television-Film, Temple University, Philadelphia <[log in to unmask]> <[log in to unmask]>