* sports other than football, I think the network had serious doubts about the
* interest of the events themselves.
AT the time, I would say the knowledge of football lagged way behind that of
say, baseball. It was Pete Rozelle in the mid 60's who made football what it
is today--the most skillfully developed use of television I've ever seen,
technically speaking. Before that, it was hardly a household phenomenon.
But that's another story, although it's one I'd love to get into.
 
* That's why ABC (on Wide World of Sports)
* gave us "the human drama of athletic competition." They also brought in Jim
* McKay at that point--he was always the worst of them about this to me, esp. in
* '72 when the Israeli athletes were killed. It's no accident, I'm convinced,
Could you elaborate? What was McKay worst at? Making the Olympics
entertainment instead of sport?
 
 
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Mark Bunster                      |I'm not an actor, but I play one on TV.
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