On Sun, 20 Mar 1994, Justin McHale wrote: > Can anyone tell me who controls the "product placement" in films? In > fact can anyone point to literature about product placement. Try the essay "Hollywood: The Ad," the final item in the anthology "Seeing Through Movies" which was edited by Mark Crispin Miller, who wrote the piece in question. He discusses the phenomenon from a critical perspective (which is to say, how it affects our experience of films), and I do believe the essay contains some history of the phenomenon and some insight into its mechanics. Shawn Levy | "I used to have such sweet, sweet dreams, [log in to unmask] | But now it's more like an air raid."