Sound like the "Everything is rhetoric" argument again. Sure, everything has some effect on the receiver--possibly. Reporters (as well as propagandists) can never know how their message may be received; we just try to get it mostly right most of the time. The level of skepticism/cynicism of the audience is variable, as is their background, their interest level, their fatigue level, etc., etc. At least give some of us credit for trying to get it right. And perhaps even assume that it's POSSIBLE to get it right.