I don't understand what you mean when you say a "CEO ... should not be responsibel for the effects on the people who work for it." I think you fail to see the point of the film. The ultimate responsibilty of the corporation is to its workers. When a multinational corporation grows so large that it can no longer fulfill the resoponsibility it has to the workers and towns who have devoted their lives to it, then it should be criticized. Moore was not trying to place all of the blame on Roger Smith. Smith only represented the patriarchal system of corporate management which is capable of destroying its worker's lives and security.