(I'm awake, Jay.  I think.)
"...an outdated concept like objectivity..." is, in fact, of some interest
to me, at least.  But to be more specific, I'm interested in ending the
disingenuous arguments claiming "there is no such thing as 'objectivity'"
(I'd argue "there is no such thing as 'subjectivity'," at least in the same
sense that the subjectivists rail against "objectivity").  If we can agree
that "objective" and "subjective" are the unattainable ends of a continuum
suitable for judging certain characteristics of a film/book/history/etc.,
then perhaps we can begin examining films, and explaining them to audiences,
in a more rational fashion.